Communications Strategy
Having the best product or research data in the world doesn’t matter if no one knows about it. We help our clients connect with and influence their key audiences using an array of road-tested communications and outreach tactics. Through decades of working side-by-side with public agencies, fleet operators, technology and fuel suppliers, academic institutions, associations, and other transportation and clean energy stakeholders, we’ve built a database of 160,000+ contacts that can be tapped into to ensure the right people are reached.
Message Development
We are experts at distilling technical data into digestible, everyday language and simplified graphics for a range of audiences. We can translate this data into:
- Project fact sheets
- Infographics
- Slide decks
- Educational videos
Media Relations
We have well-established relationships with journalists from the transportation and energy sectors most prominent publications. We can support your media efforts with:
- Media release development
- Executive talking points
- Targeted article pitching
- Bylined articles and interview coordination
Targeted Outreach
Using a diverse toolbox of digital marketing tools, we can deploy multi-faceted campaigns to share materials with relevant industry stakeholders and help you capture new leads. Services include:
- Graphic based email campaigns
- One-on-one outreach to key influencers
- Social media strategy
- Lead capture forms and landing pages
Speaker Circuit
We can develop and deploy a strategy to enable your organization to share its research and demonstration results with peers. We can help you:
- Secure speaking spots at conferences
- Organize workshops and roadshows
- Host educational webinars
- Present at association meetings
